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Hi. I'm Shelly.

As the founder of Authentic Edge Journey, I coach high-achieving women and underrepresented leaders to lead with greater clarity, confidence, and presence. My coaching integrates practical leadership strategy with identity-conscious support, helping individuals and teams unlock their full potential with courage.

About Me

I’ve spent over two decades navigating corporate hallways, boardrooms, and backchannels, often as the only woman of color in the room. As a marketing executive in predominantly white, male-dominated spaces, I know what it takes to lead with both strength and grace, to deliver results under pressure, and to constantly translate who you are into who they expect you to be.

That experience shaped me, and ultimately, it called me to something more. I was drawn to find a way to help bring out the confidence and leadership that exists in all women.

I created Authentic Edge Journey for high-achieving women who are done trying to lead by shrinking themselves. Women who are ready to break through barriers, not just climb ladders. Women who want to lead on their own terms, rooted in their values, grounded in their voice, and aligned with the impact they were meant to make.

My coaching blends two worlds:

  • Strategic insight from years in corporate marketing, where storytelling, stakeholder engagement, and executive presence aren’t just buzzwords, they’re business-critical.

  • Identity-conscious leadership development, designed to support the whole person, not just the professional.

I work with ambitious women navigating complex workplaces and layered identities. Whether you're leading a team, preparing for your next big role, or rediscovering your voice, I help you lead without compromise, no code-switching, no burnout, no pretending.

You don’t need to be louder to lead. You don’t need to be tougher to succeed. You just need to be more you—with clarity, courage, and a plan. Let’s take the journey together.

Call 

510-974-0443

Email 

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Let's Connect

Email: coachshellyhoward@gmail.com
Phone: 510-973-0443

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